Top 6 Marketing Guidelines To Keep Your Small Business on the Road to Success

Jul 12, 2012 by     No Comments    Posted under: Blog, Internet Marketing, Small Business

Every journey, you need a starting point to get to where you are going. Then you need an endpoint. The same premise applies to a small business. You need a good solid marketing plan to guide you on your road to success.

Now that you have a small business or home-based business, how are you going to achieve success. What can you do right now that will give your small business a competitive edge? Keep your eyes on these 6 guidelines!

1.      Website

You do not need an exorbitant amount of money to have a website. As a matter of fact, you are far better off (in my opinion) to not have a website that is too complicated-looking with a surplus of widgets plastered all over. No, having a website that is pleasing to the eye will go much further to bring in clients.

2.      Social Media

Social media has become a useful advertising, networking, and communications resource for small businesses. That includes such sites as Facebook, Twitter, LinkedIn, and even Pinterest is starting to catch on.

3.      Search Engine Presence

Small and home-based businesses can create a strong Google presence using the same search engine optimization (SEO) tactics that the big box stores use. There are a variety of methods you can use to do this. One of the best ways is through the use of keywords that relate to your website. Whenever you use article marketing, you want to use your keywords and have those keywords apply to how people will “search” for you in not only Google, but other search engines as well.

Another excellent way to become highly rated in Google specifically is through their Google Adwords Pay Per Click (PPC) internet advertising.  For small businesses that are on a limited budget, this is an ideal way to advertise within the confines of what you can spend. You basically just create your ads with the keywords and content that you want to use, your ads get displayed on Google, and your ad magnetizes customers to your site. Of course, it’s not quite that easy, but it really is an excellent program.

4.      Website Tracking

Knowing who is visiting your website and what they are looking for is all part of successful visitor tracking. Many businesses strictly rely on Google Analytics to gauge the overall success of the marketing campaigns. Twelve Oaks Group, however, prefers to take it two steps further by utilizing additional tracking sites to get a good temperature as to the well-being of our marketing techniques.

5.      Offering Discounts

Offering discounts can be a powerful lure to the customers out on the Internet. If they have clicked on one of your ads and actually ventured over to your site, why not reward them by offering them a discount or premium? For those of you that do eCommerce, offering them a

percentage off an item can encourage those would-be shoppers to actually shop around.

Offering discounts or coupons are gaining increasing popularity in the small business world. Many of those discounts often turn out to be just the enticement customers need to stay on your site awhile — and buy more!

6.      Local Search Marketing

If you are not being active on Yelp, it IS costing you money. It’s not just Yelp either. You should participate in local search marketing in order to increase visibility for your website and your brand. Recently, reports have been seen by the staff at Twelve Oaks Group that indicate that 73% of all internet searches are for local services or goods. To me, that spells out a strong reason for taking advantage of local search marketing while the iron is hot.

What I’ve offered above are just a few guidelines you can use to propel your small business on the road to success. Twelve Oaks Group has many more tips that we’ll be sharing with you in the near future. Are you ready?




Pam Lokker is a master writer and proficient virtual assistant, as well as being Co-owner of Borlok Virtual Assistants.

In addition, Pam is Customer Service and Content Manager for the Twelve Oaks Group.

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