Mom and Pop CAN Go Virtual

Sep 3, 2012 by     No Comments    Posted under: Internet Marketing, Small Business

For small business owners the thought of a website can be a daunting idea. Limited time, skills or budget is enough to turn many away, and can be the demise of existing sites.  Allow me to clear the air and bring a new perspective…

Fact: Today’s consumer turns to the internet before the phone book. We go there for reviews, pricing, hours of operation, contact info, latest happenings, buying, comparison, location, videos and pictures –to name a few. If a small business is able to address even some of these key issues with their website, they will inevitably reach new customers, save time spent on the phone, and have a leg up over competitors.

Fiction: Websites need to be updated all the time. Yeah, it’s great to keep potential customers in the loop about what’s happening with your business, but this info doesn’t have to be posted to your website. If site maintenance is of concern to you, you’re better off omitting time sensitive information to avoid outdated pages.

Fact: Sometimes less is more. If you don’t have the budget or skills to create a site with all the bells and whistles, that’s not a deal breaker. Websites should be clean, informative, and functional. Simplicity in many cases will provide the user with the information they need, and will allow them to take the next step by visiting your business in person.

For more information about how a website might benefit your small biz or to get pricing info, please contact Twelve Oaks Group. It maybe more affordable than you think!



Elizabeth McPhail grew up learning about the trials, tribulations, and perks of small family-owned business. She creates and maintains websites and blogs, and in her spare time can be found on the water boating!

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