Branding Your Small Biz

Big-businesses can offer product or service with a “take it or leave it” attitude –small businesses however, are not afforded this luxury. The little guys –in an effort to stay in the game or grow—are often left to tweak the image of their product or service in different situations so that meaningful messages are conveyed to potential customers at all times. This creates a tricky situation for branding consistency. Below are a few things to keep in mind as you strive to brand and grow your business.

1) Potential customers need to have a clear understanding of what and who your business is before they will buy anything.

If your business is not self-explanatory, it’s important that you convey clear and concise messages about what you have to offer and the application of it –think elevator speech, and then where you’re going to publicize that info. If your business is self-explanatory, think about the image you’d like to convey to people and how you might set yourself apart from other businesses like yours.

2) Keep everyone on the same page.

It’s Important that businesses strive for consistency and cohesion with all publicized info. The way information is presented on Twitter, Facebook, and websites varies greatly, but because each of these platforms is so effective at relating to the customer on different levels, there is immense opportunity to enhance the image of your business. That being said, it’s important the customer doesn’t receive conflicting ideas. Social media admin need to have a clear understanding of what the short-term and long-term marketing objectives are and an overall understanding of how to put forth info and respond to comments in a way that aligns with the priorities and values of the business.

3) Maintain consistent logos, colors, and fonts.

While you may be a long way from the widely-recognized Swoosh, it’s important to remain consistent with these nuances. Some brand recognition is better than none. Brochures, business cards, website headers, etc. should all maintain the same look and color scheme.

Small-business is full of compromise. Next time you find yourself at a crossroads, weigh your options and stay mindful of your business branding. Would you like some hands-on assistance? See what Twelve Oaks Group has to offer.



Elizabeth McPhail grew up learning about the trials, tribulations, and perks of small family-owned business. She creates and maintains websites and blogs, and in her spare time can be found on the water boating!

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