Why a Business Should Have a Facebook Page
Back in February, 2004, Mark Zuckerberg and his college friends and roommates that are credited with being the founders of Facebook probably never imagined that the social networking service would grow to 800 million plus active users. To begin with, businesses were limited to attempting to set up a profile for their site while trying to stay within the requirements for staying within the limits imposed by Facebook for a profile.
As the company grew at an amazing speed, it was becoming more apparent that businesses were not having their needs met on Facebook. Facebook has come up with an alternative called Facebook “Pages.” So why is it a business should have a Facebook Page? Let’s take a look.
According to Forrester Research -State Of Consumers And Technology: Benchmark 2011, US Report, 96% of the total US adults online using social networks have an account with Facebook. With Facebook ranking as the number one social network of choice, the obvious question might be why isn’t your business on Facebook? (Elkay Corporate Advisors, “Top Ten Benefits of Having a Facebook Business Page,” November 10, 2011)
Personal accounts were designed specifically for individuals – not businesses or brands. A Page allows a business to showcase their work, as well as communicate with fans. And let’s face it – there are a whole lot of fans out there. That means potentially you could gain a whole lot of sales for your products and services. Even if they don’t visit your website or blog, the likelihood of a Facebook user logging into their Facebook account at least once a day has a high probability of success. In turn, that means they just might click on that new post you put out today.
By creating a fan page on Facebook, you are increasing your chances that the search engines will index the content that you publish on your page. Hmmm, that means the name of your business and your brand is going to appear in front of more eyes than ever before increasing your visibility tenfold.
Who’s visited your fan page? You don’t know? One of the beauties of having a Facebook fan page is that you get comprehensive reporting called Insights. For those administrative representatives (Admins) that you appoint to manage your page or app developers, they can have access to metrics on the performance of your Page or app. Gain everything from user growth and demographics, consumption of content, and creation of content. Admins and developers can use this information to make more informed decisions on how to improve your business with Facebook.
If you have walk-in traffic to your business and have a street address, you can incorporate Facebook Places to have clients and customers check in. Places is a Facebook mobile application that gives you information as to where your friends are, but it can also let you share your physical location. You can check in to nearby Places to tell your friends where you are, tag your friends in the Places you visit, and keep track of your friends’ comments that they’ve made about Places you visit. Use Places to experience Facebook in a completely new way by connecting with your friends in the real world which can help drive traffic to your fan page.
You won’t pay a better price for a Facebook Page because it’s absolutely free! Now that is sure to fit your small business budget, wouldn’t you agree?
Facebook has been described by some people as “the new web”. Your small business can leverage Facebook pages and ads to connect with customers and potential customers. Why not call Twelve Oaks Group at (731) 337-4330 right now and let us show you why it only makes good sense to have your very own Facebook page. If you’re not marketing on Facebook, your small business is missing out on one of the best values in online advertising anywhere.