Social Media Education: 21st century perks and 21st century risks
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Posted under: Blog, Internet Marketing, Small Business, Social Media, Tech
It’s true that more and more private information is being used and shared via the internet, and small businesses are no exception to the trend. Marshable Business offers up four tips to protect your small biz against cyber attacks: smart passwords, mobile devise education, risk management and perhaps the trickiest of them all, social media education
Cyber security expert Rick Doten tells Marshable,
“…companies should allow employees to post online about the company in a positive light, but cautions that employees who use social media too carelessly can give away sensitive details about a firm’s internal business.”
“If I see someone tweeting about a conference in Omaha, I can guess what’s happening there. Social media’s great from a competitive counter-intelligence point of view. I can learn a lot [by] following tweets.”
- 4 Tips to Protect Your Small Business Against Cyberattacks
Twelve Oaks Group realizes that not every company is at extreme risk of sharing counter-intel information via Facebook or Twitter, but it is important to think about what kind of company information is being represented on the internet. Companies that don’t have a Facebook and Twitter account still need to take into consideration how an employee might be representing their business online. In some cases, business that do not have a social media account will find that their business is listed on Facebook and may even have a few “likes”, but the rest of the pages are completely empty. While this does not necessarily pose as a counter-intel threat, it doesn’t help your business put its best foot forward either. Or perhaps you’ve got a product or service on the market that’s loved by customers –loved so much that one of those customers created an unofficial business page for you. Again, not necessarily a counter-intel threat, but it does pose a risk.
If used correctly, Facebook is a very effective tool in helping you connect with current and potential customers. Interested in getting your business on Facebook? Contact Twelve Oaks Group! We can help your business master the perks of Facebook –one of the best values in online advertising anywhere.
