twelveoaksgroup.net » subject matter experts

You Are the Expert

Elizabeth — Mon, 14 Jan 2013 20:05:28 +0000

Give away your knowledge and market yourself as the expert! Your knowledge and experience within your industry is invaluable and by offering it to others you will increase your credibility in the eye of the consumer and your peers which in turn yields sales. There’s no doubt this will require some invested time and thoughtfulness, and you may even give away secrets to your competition, but if you’re offering valuable information and it has your name attached to it, people will know where to go when they’re ready to spend their money.

Get creative! This is a fun way to market and connect with your customers and it doesn’t have to be complicated. There are a variety of ways to disseminate your information; think Facebook, email, Twitter, website, blog, Youtube, radio, newspaper, podcasts, or letters. Then think about what you’d like to offer up –this of course should relate back to your business. Could you share articles or books, DIY project ideas, money saver ideas, tip and tricks, offer guidance to others in your industry, share interesting facts, or the latest trends? The truth is, whether your business is just starting out or you’re an old pro, if you can offer people relevant information; increased trust and sales will be close behind!

Need more ideas or help executing your own ideas? See what Twelve Oaks Group can offer your small business!

Elizabeth

Elizabeth McPhail grew up learning about the trials, tribulations, and perks of small family-owned business. She creates and maintains websites and blogs, and in her spare time can be found on the water boating!

What and Why Is Article Marketing Important to Small Business?

Pam — Sat, 26 May 2012 01:08:53 +0000

By now, I am sure you have heard of article marketing, right? Twelve Oaks Group saw something on the Internet the other day, so I thought I’d break down that article for you. Here is the nitty, gritty about what and why article marketing is important to Small Business.

What the heck IS article marketing?

Well, let’s say you write several articles and upload them to the Internet by submitting them to different article directories, or perhaps you outsource the writing and submitting of them to a freelancer. Article marketing is a form of advertising for your small business and is very effective for driving customers to your website.

According to Phil Stone, Internet Marketing Success Coach, in his article, “What is Article Marketing,” he indicates that there are actually three types of articles that can be used to drive that traffic:

• Articles for blog or web site posts
• Articles as press releases
• Articles sent to article submission sites

Combining these three tactics together provides small businesses with a very effective internet marketing strategy that can propel their business to increased traffic — and therefore, increased sales.

Why is Article Marketing Important to Small Business?

There are actually many benefits to article marketing; however, we’ll break it down to the 3 top reasons as to why article marketing is important to small business. Let’s take a look at what they are:

1. Visibility – Using the 3 different types of articles gives you a lot of visibility as more and more businesses read your articles. Think about it. Prior to purchasing products and services from a small business, potential customers want information on that particular product or service, right? This sets you up to being a subject matter expert. They don’t want to deal with someone that is not knowledgeable about what they wish to buy.
2. Brand Recognition – Building brand recognition takes elbow grease and time. Nothing worthwhile will ever happen overnight but you can do it. By using articles, more and more customers are going to begin to know your brand. The key to your success will depend on YOU making your content and expertise available to them where they can enjoy it in their own time.
3. Profitability – There are two sides to this. One side of the coin is that you won’t have any large expenses to worry about. As a matter of fact, you can publish articles (yes, including press releases) at many sites for free. Using this form of internet marketing can also attract additional revenue to your bottom line because it will increase your opportunities for sales. Article marketing can be used by any size business — large or small — Business to Consumer (B2C), Business to Business (B2B) or Business to Government (B2G) – nationwide or global. Article marketing can prove to be an effective source of additional income to your business for years to come and be a source of potential customers for life.

Twelve Oaks Group has lots of web services and internet marketing ideas that you can use for your small business. We’d love for you to give us a call at (731) 337-4330.

Pam

Pam Lokker is a master writer and proficient virtual assistant, as well as being Co-owner of Borlok Virtual Assistants.

In addition, Pam is Customer Service and Content Manager for the Twelve Oaks Group.

What Can You Do To Create New Content

Twelve Oaks Group — Sun, 22 Apr 2012 16:13:54 +0000

There are many ways that you can create new content. SocialMediaToday has 11 tactics to help create new content.

Reuse, repurpose and recycle. Some of the best content for your organization might be “evergreen”, meaning that it is not necessarily time sensitive. Consider repurposing speech transcripts, marketing presentations, or any audio/video that you may have from trade show presentations, webinars, seminars or any other content that you’ve already generated. Take some of those larger content pieces and break them into smaller content chunks that can be easily shared across social media channels.

Subject matter experts. The use of thought leaders both inside and outside of your organization as sources for popular content is increasing. News consumers appear to relate to content that comes from a “deep source” within an organization much more than traditional press releases cranked out by a PR department. Also, consider reaching out to subject matter experts outside of your organization for possible content about your industry or about your organization’s place in that industry. Prudential and Ameripriseare two organizations that are currently taking advantage of subject matter experts in a successful manner.

You can also contact Twelve Oaks Group. If you’re not coming up with fresh ideas on where to get content, we can give you some additional ideas. We can also help you with redesigning your current website. Why not give us a call at (731)-337-4330 right now while you’re thinking about it.

Twelve Oaks Group

Tennessee-based Twelve Oak Group is unique in its approach to its customers. Each team member is committed to helping grow small business, making local government more accessible, and enhancing communities with their web design and consulting services expertise. We will not deviate from this approach!