There are many ways that you can create new content. SocialMediaToday has 11 tactics to help create new content.

Reuse, repurpose and recycle. Some of the best content for your organization might be “evergreen”, meaning that it is not necessarily time sensitive. Consider repurposing speech transcripts, marketing presentations, or any audio/video that you may have from trade show presentations, webinars, seminars or any other content that you’ve already generated. Take some of those larger content pieces and break them into smaller content chunks that can be easily shared across social media channels.

Subject matter experts. The use of thought leaders both inside and outside of your organization as sources for popular content is increasing. News consumers appear to relate to content that comes from a “deep source” within an organization much more than traditional press releases cranked out by a PR department. Also, consider reaching out to subject matter experts outside of your organization for possible content about your industry or about your organization’s place in that industry. Prudential and Ameripriseare two organizations that are currently taking advantage of subject matter experts in a successful manner.

You can also contact Twelve Oaks Group. If you’re not coming up with fresh ideas on where to get content, we can give you some additional ideas. We can also help you with redesigning your current website. Why not give us a call at (731)-337-4330 right now while you’re thinking about it.

Twelve Oaks Group

Tennessee-based Twelve Oak Group is unique in its approach to its customers. Each team member is committed to helping grow small business, making local government more accessible, and enhancing communities with their web design and consulting services expertise. We will not deviate from this approach!

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