Fact: Today’s consumer turns to the internet before the phone book. We go there for reviews, pricing, hours of operation, contact info, latest happenings, buying, comparison, location, videos and pictures –to name a few. If a small business is able to address even some of these key issues with their website, they will inevitably reach new customers, save time spent on the phone, and have a leg up over competitors.

Fiction: Websites need to be updated all the time. Yeah, it’s great to keep potential customers in the loop about what’s happening with your business, but this info doesn’t have to be posted to your website. If site maintenance is of concern to you, you’re better off omitting time sensitive information to avoid outdated pages.

Fact: Sometimes less is more. If you don’t have the budget or skills to create a site with all the bells and whistles, that’s not a deal breaker. Websites should be clean, informative, and functional. Simplicity in many cases will provide the user with the information they need, and will allow them to take the next step by visiting your business in person.

For more information about how a website might benefit your small biz or to get pricing info, please contact Twelve Oaks Group. It maybe more affordable than you think!

Elizabeth

Elizabeth McPhail grew up learning about the trials, tribulations, and perks of small family-owned business. She creates and maintains websites and blogs, and in her spare time can be found on the water boating!

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3D design can dramatize boring info and data

~ Chris Blaylock

 Chris Blaylock of Chris Blaylock 3D Designs sheds a little insight on how all this technology can positively impact your business. Let us start with the basics…first up, “3D design can dramatize boring info and data”, says Blaylock.

He explains, and it kind of goes without saying, that 3D animation can make anything look cutting edge and state of the art, which in turn will effectively capture the attention of viewers and introduce a novelty that is almost impossible to duplicate with live-shot video. Blaylock’s portfolio displays video intros, company logos, and products –all of which offer his clients an opportunity to convey their message with increased professionalism. 3D animation doesn’t just add to a company’s image, in some cases it offers businesses practical alternatives to explaining product. It can give the viewer a better understanding of how something works without the setup or take down, and can sometimes offer clearer images than live-shot video.

Investing in quality 3D animation does not come cheap, but the payoff can be BIG. Blaylock says “an animator will charge around $50-$75 per second of animation. One second equals roughly one hour of work”. Though, in some cases, the designer will quote a flat price after evaluating the overall scale of the project.

Chris Blaylock is a 3D Designer and Animator in Nashville, Tennessee.

Do the math and you’re looking at a $2,000 investment for 30 seconds of animation. More often than not the investment is well worth it; especially if your business depends on a clear and concise way of explaining product. In addition, the animation may be something you can use in a variety of settings, like your website’s homepage, Youtube, Facebook, tradeshows, meetings, etc.

While the connections between 3D animation and marketing may seem pretty straight forward, they can easily be overlooked. It wasn’t until I starting thinking about 3D design that I noticed exactly how much of it exists in the business world. So let this be a reminder that 3D animation is accessible to all of us, and making it work for your business could be well worth the investment.

Elizabeth

Elizabeth McPhail grew up learning about the trials, tribulations, and perks of small family-owned business. She creates and maintains websites and blogs, and in her spare time can be found on the water boating!

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1) Potential customers need to have a clear understanding of what and who your business is before they will buy anything.

If your business is not self-explanatory, it’s important that you convey clear and concise messages about what you have to offer and the application of it –think elevator speech, and then where you’re going to publicize that info. If your business is self-explanatory, think about the image you’d like to convey to people and how you might set yourself apart from other businesses like yours.

2) Keep everyone on the same page.

It’s Important that businesses strive for consistency and cohesion with all publicized info. The way information is presented on Twitter, Facebook, and websites varies greatly, but because each of these platforms is so effective at relating to the customer on different levels, there is immense opportunity to enhance the image of your business. That being said, it’s important the customer doesn’t receive conflicting ideas. Social media admin need to have a clear understanding of what the short-term and long-term marketing objectives are and an overall understanding of how to put forth info and respond to comments in a way that aligns with the priorities and values of the business.

3) Maintain consistent logos, colors, and fonts.

While you may be a long way from the widely-recognized Swoosh, it’s important to remain consistent with these nuances. Some brand recognition is better than none. Brochures, business cards, website headers, etc. should all maintain the same look and color scheme.

Small-business is full of compromise. Next time you find yourself at a crossroads, weigh your options and stay mindful of your business branding. Would you like some hands-on assistance? See what Twelve Oaks Group has to offer.

Elizabeth

Elizabeth McPhail grew up learning about the trials, tribulations, and perks of small family-owned business. She creates and maintains websites and blogs, and in her spare time can be found on the water boating!

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Cyber security expert Rick Doten tells Marshable,

“…companies should allow employees to post online about the company in a positive light, but cautions that employees who use social media too carelessly can give away sensitive details about a firm’s internal business.”

“If I see someone tweeting about a conference in Omaha, I can guess what’s    happening there. Social media’s great from a competitive counter-intelligence point of view. I can learn a lot [by] following tweets.”

- 4 Tips to Protect Your Small Business Against Cyberattacks

Twelve Oaks Group realizes that not every company is at extreme risk of sharing counter-intel information via Facebook or Twitter, but it is important to think about what kind of company information is being represented on the internet. Companies that don’t have a Facebook and Twitter account still need to take into consideration how an employee might be representing their business online. In some cases, business that do not have a social media account will find that their business is listed on Facebook and may even have a few “likes”, but the rest of the pages are completely empty. While this does not necessarily pose as a counter-intel threat, it doesn’t help your business put its best foot forward either. Or perhaps you’ve got a product or service on the market that’s loved by customers –loved so much that one of those customers created an unofficial business page for you. Again, not necessarily a counter-intel threat, but it does pose a risk.

If used correctly, Facebook is a very effective tool in helping you connect with current and potential customers. Interested in getting your business on Facebook? Contact Twelve Oaks Group! We can help your business master the perks of Facebook –one of the best values in online advertising anywhere.

Elizabeth

Elizabeth McPhail grew up learning about the trials, tribulations, and perks of small family-owned business. She creates and maintains websites and blogs, and in her spare time can be found on the water boating!

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Fast forward to March, 2011, and Yelp appeared on HubSpot’s The Ultimate List: 50 Local Business Directories. What is so notable about it is that Yelp was number 4 out of 50 with only Google, Bing and Yahoo! being ahead of them.

Now that’s mighty impressive!

The bottom line is that if you’re not active on Yelp, it could be costing your business. No, I’m not talking about signing up for a business account at Yelp; anyone that is a small business can do that. What I’m talking about is really becoming active and using Yelp to its full potential . Let’s see how.

Missed Local Search Visibility

Say you are looking for a website design company – say Twelve Oaks Group — if you are not listed in Yelp’s directory, you have missed an opportunity for a potential client to contact you — and that means you could be losing sales! Yelp had over 71 million visitors to their site in Q1, 2012. Don’t miss out!

Related to missed sales is Yelp is a way to connect customers to your small business by offering deals. A deal  is you making an offer through Yelp to buy a certificate that’s being offered by a third-party vendor. Or, you could become the third-party.

Missed Recommendations

Yelp is a great way to review businesses, as well as receive feedback from other businesses. According to Yelp, “Yelp Business Accounts allow businesses to share information with the Yelp Community. Simply put, it’s word of mouth — amplified.”

Missed Networking Opportunities

When you think about it, Yelp is a super place to network with other business. You would miss out on that rapport you can get by not:

• getting in touch with people who can be of help to you,
• collecting and updating their contact information or
• maintaining regular communication with messages to and from other businesses.

Missed Reporting

Besides the “misses” listed above, there is one more I want to bring to your attention. Everyone wants to know how their small business is doing once they sign up for a subscription to a site like Yelp. They understand this and have a way for you to track your company’s progress. If you don’t have a gauge for how your business is doing, how can you hope to improve? Yelp takes care of that with up-to-date trends and statistics.

I’ve given you quite a lot to think about, now haven’t I? The bottom line is that not being active on Yelp is costing you business. So I recommend you hop to it now and sign up for Yelp.

Twelve Oaks Group

Tennessee-based Twelve Oak Group is unique in its approach to its customers. Each team member is committed to helping grow small business, making local government more accessible, and enhancing communities with their web design and consulting services expertise. We will not deviate from this approach!

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QR is short for Quick Response. They are a two-dimensional coding that is meant to be read with a special QR reader that will read the code — like your smartphone. Why not check your phone right now and see if your phone has an app for QR reading.

Once upon a time, the QR code was first used in the automotive industry. According to Wikipedia, “More recently, the system has become popular outside the industry due to its fast readability and large storage capacity compared to standard UPC barcodes. The code consists of black modules (square dots) arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds…” But, I won’t bore you with the details of those kinds. Instead, let’s get into the 5 incredible opportunities where small businesses can use QR codes.

Social Media Platforms

According to Biznik, “There is a large variety of uses and potential uses for QR codes and social media:

• Links to maps
• Scavenger hunts
• Landing pages for customers/web traffic/blog readers
• Confirming that someone is actually at a specific event (a type of check-in)
• Business cards, labels, stickers, etc”

Business Cards

Your business cards are the second potent opportunity small businesses have for using QR codes. You can have a QR code included on your business card and use it to direct customers or clients to your business website or promotional offer.

Packaging Products

Here’s another idea for you. If you send packages to your customers, why not attach a QR code to the outside of the package and direct them to some of your online guides or presentations about using your product. Or, you can have the QR code direct the customer to a manual that will provide them with tips on how to use your product. Now Twelve Oaks Group thinks this is one incredible opportunity to drive sales.

Press Releases

Anytime you have an opportunity to use press releases to increase the visibility for your small business, you should definitely take advantage of them as press releases are an excellent technique to draw in traffic. Adding QR codes to your press release can be an added way to highlight your business even more, as well as making the press release more user friendly. All the reader would need to do would be to scan your QR code with your smartphone and immediately be taken to your website for more information.

Printed Advertisements

The last and 5th powerful opportunity where small businesses can increase your brand awareness is through the use of QR codes. Look around. More and more businesses are incorporating the use of QR codes on promotional products and marketing materials. Once the customer scans the QR code, they gain access to information on a business — your business. What could be better?

Twelve Oaks Group knows that small business needs every advantage in order to compete with not only their local competitors, but also the larger “big box” stores. Throughout this post, we’ve started you out with 5 incredible opportunities where small businesses can use QR codes. And, this is just the tip of the iceberg. As you go through your day, start looking at other ways other businesses have used QR codes. Or, if you need other web services, why not contact us at (731) 337- 4330. We have a wide variety.

Image Copyright (c) 123RF Stock Photos

Pam

Pam Lokker is a master writer and proficient virtual assistant, as well as being Co-owner of Borlok Virtual Assistants.

In addition, Pam is Customer Service and Content Manager for the Twelve Oaks Group.

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You can’t “like” the Profile – the owner must “friend you”

Now if I land on a profile and it’s been created as a profile page, doggone it, I can’t tell you that! I’m at your whim as to whether they will friend me or not. With a Page, you can like their wall, their post, their photo, oh my.

You can’t check into the profile

Facebook has a mobile application that allows you to see where your friends are. Not only that, you can share your physical location. The things you can check with your “Place” page is amazing. It gives you a map of where the Place is located, a list of friends who are currently checked in at the Place (if any), and a Friend Activity stream of other friends who have visited the Place in the past. Cool, huh?

Having a place on Facebook provides you with a way to interact with your customers, as well as to promote and grow your business. Give potential customers the capability to check in at your business and you give them the ability to tell all their friends about it.

You don’t get any “Insights” so you have no idea who’s visiting or if they’re reading your content or sharing it.

Here, let me show you. As you look at a the image below, you will notice all sorts of activity for a particular Page.

You can’t get this level of reporting on who is checking out your business if you use a Profile page for your business.

The Profile Name is restricted — first and last name — which makes it hard to enter a business name.

Say for example you did want to set up a Profile for well, Twelve Oaks Group. You can’t have that in a Profile because you are limited to and required by Facebook to put your real first name and your last name. See the problem?

Facebook Has and May Crack Down Further on Non-Human profiles (like businesses).

Now, try as you might, you’re just not going to convince Facebook that your business is a human. If you insist on setting up a profile for your business by skirting the rules, they may just delete your profile without warning. Then where would you be?

Some people describe Facebook as “the new web”. Small businesses can leverage Facebook pages and ads to connect with customers and potential customers. You can target specific target groups based on location, age, and interest. If you’re not marketing on Facebook, your small business is missing out on one of the best values in online advertising anywhere.

Your Dyer, Tennessee-based Twelve Oaks Group has social media marketing experts that can guide you in your marketing efforts with not only Facebook, but also Twitter and LinkedIn. Why not contact us right now while you’re thinking about it by calling (731) 337-4330.

Twelve Oaks Group

Tennessee-based Twelve Oak Group is unique in its approach to its customers. Each team member is committed to helping grow small business, making local government more accessible, and enhancing communities with their web design and consulting services expertise. We will not deviate from this approach!

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